As it turns out, the small store would represent a big change in how Sony sells its televisions, DVD players and other gear. Since opening its first store last year, Sony has quietly opened stores in seven other cities.
The Japanese giant will open in its 11th and 12th U.S. stores this month, in Denver and Las Vegas, and expects to have about 30 Sony Style stores in the United States by April 2006.
Some retailers that sell Sony products worry they will lose sales. They also worry that if the stores are successful, other manufacturers will open stores, too.