Kleiman turned to eBay, navigating the online auction house with so much success that she started selling items for her friends. It occurred to her that almost everyone has things to sell, but not everyone has the time or patience to sell on eBay.

"They just don't want to deal with the hassle. They don't want to take the picture, they don't want to deal with shipping -- who wants to stand in line at the post office? Nobody," Kleiman said.

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