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The Future of Pro Digital Photography
http://www.themauritius.com/news/articles/20167/1/The-Future-of-Pro-Digital-Photography/Page1.html
Anonymous Blogger
 
By Anonymous Blogger
Published on May 7, 2005
 

The Future of Pro Digital Photography

Film has its good points, yes. But there’s no resisting the ascendence of digital among pro photographers. 

By Dustin Driver, Apple Press Release

Film is portable, durable, versatile. But its arcane chemistry is going out of style. Magazines, ad agencies and newspapers want their photographers to go digital — it’s cleaner, faster, cheaper. Digitizing a photographer, however, is no easy task. The pros have tinkered with film for ages and they know how to get a great shot. They know how a perfect print is coaxed from a piece of photo paper. Digital is different. There are no chemicals, darkrooms or negatives. Contact sheets are composed on computers, not cut and pasted on paper.



DigitalFusion editing suites are modeled after high-end movie postproduction facilities. Photographers meet with DigitalFusion retouchers to fine-tune their shots.

Offering a new concept in pro photography, the Los Angeles-based DigitalFusion leads professional film photographers into the realm of digital photography and postproduction. “We could see that our clients were going to need digital experts,” says the company’s co-founder Jon Moeller. 

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