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Microsoft Is Seen Near Ad Move
http://www.themauritius.com/news/articles/24974/1/Microsoft-Is-Seen-Near-Ad-Move/Page1.html
The New York Times
 
By The New York Times
Published on April 30, 2006
 
Microsoft is close to reaching a deal to buy Massive Incorporated, which makes technology that inserts advertisements into video games, a member of Massive's board said yesterday.
 
The board member, Douglas P. Miscoll, a partner with the venture capital firm Newlight Associates, said the price was $200 million to $400 million, but he declined to be more specific.

Microsoft and Massive declined to comment

He said that the deal was not yet signed and that it could yet fall through.

The deal "has not yet closed," Mr. Miscoll said, "but we think we're on track." He said his firm had invested around $4 million in Massive.

Microsoft and Massive declined to comment. Microsoft's interest in buying Massive was reported yesterday by The Wall Street Journal.

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