A new feature in Opera Mini 2.0 removes a step often required of mobile users who buy mobile content. Some mobile content providers sell ringtones or images by asking customers to send a specified word via text message to a certain number. The buyers then receive the content via text message and are billed for the purchase on their regular accounts.
The new Opera Mini 2.0 feature skips the initial text message requirement. When Opera Mini 2.0 users visit a content provider's site and decide to purchase a ringtone, for example, they can click on a link to buy it. Opera Mini 2.0 automatically sends the appropriate text message so that the user doesn't have to navigate away from the Web page, enter the messaging application and send the message. The content is then delivered to the buyer via text message and the user is billed for the ringtone as agreed, typically via regular bill.