In an email to respected privacy activists and authors, Katherine Albrecht and Liz McIntyre, the head of Levi’s PR confirmed that tests were underway with a leading US retailer, but refused to say where.

Jeffrey Beckman, director of worldwide and US communications for Levi Strauss, wrote: "A retail customer is testing RFID at one location [in the US]...on a few of our larger-volume core men's Levi's jeans styles.

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