AMD's new AM2 architecture allows consumers and OEMs to pair the processor with the latest DDR-2 system memory, and adds virtualization to boot. For chipset vendors, the new socket infrastructure provides an ideal opportunity to refresh their own platforms, as well.

Nvidia announced four products: the nForce 590 SLI, the nForce 570 SLI, the nForce 570 Ultra, and the nForce 550. The flagship chipset, the 590, was designed "by enthusiasts, for enthusiasts," according to Tom Petersen, the technical product marketing manager for the MCP division at AMD.

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