Mobile Top Level Domain, or mTLD, is funded by a consortium of companies including Ericsson, Google, Microsoft, Nokia, Samsung Electronics, T-Mobile and Vodafone.

While cell phones and the Internet are pervasive in today's society, few people are actually using their cell phones to surf the Net, say experts. Part of the reason is that accessing content on the Web from a mobile handset is cumbersome, with some sites requiring a long Wireless Application Protocol, or WAP, address and others needing only a typical dot-com address.

For end users, knowing which sites use their traditional Web addresses and which don't is hit or miss.

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