The shift began in May with the "Q" from Motorola Inc., a slender handset with a full QWERTY keyboard for typing e-mail that Verizon Wireless introduced for $200 and now sells for as low as $100 — a price cut that happens to coincide with an increasingly crowded field of rivals vying for consumer dollars.

T-Mobile struck twice over the summer with the launch of the Pearl, the first BlackBerry with a camera and music features, and a hybrid cellular and Wi-Fi device called the Dash. Both were priced as low as $200, though the Dash can now be had for $150.

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