NEW YORK - Advertising spending at U.S. newspapers will rise 1.2 percent in 2007, driven by gains in internet advertising that won't overcome flat sales in print editions, an industry group said on Friday.
Total ad spending at U.S. newspapers likely will be about $50.1 billion, slightly higher than in 2006, the Newspaper Association of America said.
Print editions will account for most of that spending with an anticipated $46.9 billion in 2007, nearly unchanged from the year before, the group said.
The association expects online ad spending to rise 22 percent to $3.2 billion.