"We are offering the opportunity for anybody who has art, or who produces art electronically, to come and show it on some of the display technology that we have."

When a piece of art is received, via e-mail or on a CD, it is printed out on huge machines, mounted, then hung on the wall for all to enjoy.

Big print job

No ordinary household printer does such a big job, however.

"If you think about a large deskjet or inkjet printer - a lot of people have printers at home now - think of that scaled-up so that it can print 60 inches wide. That is essentially what you are looking at," explained Mr Ellis.

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