Make a Shop Display That Stands Out!
- By Edward Kendricks
- Published January 31, 2012
- Internet
- Unrated
Edward Kendricks
Edward Kendricks is writing on behalf of CTS, a UK projector hire company.
View all articles by Edward Kendricks
The digital revolution has not just been confined to the internet and world of TV. Traditional bricks and mortar shops are even getting in on the act and embracing new technology as a means of replacing the posters and banners of old. Shops which are looking to craft more elaborate window displays are starting to make use of storefront window televisions. If you are unfamiliar with the concept of such technology a window TV takes the place of all or a section of the shop storefront and turns it into a digital television screen by placing state of the art technology on top of the glass surface. This particular technology is design specifically so that it is able to reject the ambient light that shines in from the shop front and receives a digital light source from behind the screen.
Even though the technology may seem rather complicated it is in fact perfectly simple to make use of. Window TVs are used much in the same way as a window tint and once you get your head round the concept they are relatively straightforward to install and can be put up in a few minutes. All you need to do is clean the glass surface on which it is to be mounted, mark out the area on which your display is to be projected and then apply the film as directed and thats it - it's that simple.
The applications for this technology are so wide ranging it is difficult
to find a situation in which such a digital signage solution does not work well in. It acts as a particularly powerful draw for retail storefronts and creates potential opportunities for additional revenue from an existing customer base whilst attracting a new one at the same time. Not only is it an engaging means of decorating the store front, it can have wide ranging uses in store too. This technology can be mounted on curved glass or acrylic surfaces and so is capable of creating a mosaic of flying images across a surface. Once you see the product in action you begin to realise that the only limitation is your imagination. In most cases a client will use the display once and then make more window space available so that they have an excuse to make more use of it.
Rather than having a complex system of wires and leads, the light source for the display is a simple projector. As technology has become cheaper, powerful and sophisticated projectors have become extremely affordable and with the right projection resolution, your display can be utilised in even the trickiest of lighting situations. There are a wide range of projector models available on the market so you should be able to find one with an appropriate technical specification to meet your particular needs. If you are unsure as to what type of projector you should use then it could be worth approaching a projector hire company who will be able to advise you on the best equipment to rent.
Even though the technology may seem rather complicated it is in fact perfectly simple to make use of. Window TVs are used much in the same way as a window tint and once you get your head round the concept they are relatively straightforward to install and can be put up in a few minutes. All you need to do is clean the glass surface on which it is to be mounted, mark out the area on which your display is to be projected and then apply the film as directed and thats it - it's that simple.
The applications for this technology are so wide ranging it is difficult
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Rather than having a complex system of wires and leads, the light source for the display is a simple projector. As technology has become cheaper, powerful and sophisticated projectors have become extremely affordable and with the right projection resolution, your display can be utilised in even the trickiest of lighting situations. There are a wide range of projector models available on the market so you should be able to find one with an appropriate technical specification to meet your particular needs. If you are unsure as to what type of projector you should use then it could be worth approaching a projector hire company who will be able to advise you on the best equipment to rent.