Vicky Brock
Vicky Brock is Co-Founder of Highland Business Research one of Scotland's leading market research agencies. She is also International Committee Co-Chair of the Web Analytics Association and a renowned international speaker and workshop leader. She co-authors the blog Tracking.Tourism.com
Articles by this Author
Market Research Findings And How You Can Make Sure They’re Acted On
- By Vicky Brock
- Published December 26, 2007
- Internet
- Unrated
Five tips to keep costly market research from gathering dust
I have a sneaking suspicion that the more a piece of market research costs, the less likely it is to actually be read
All around the world, market research carefully generated by government bodies, universities and private companies is propping up wobbly desks, mopping up spilt coffee and gathering dust in forgotten corners