The web designer shows you her final version of your long-in-the-making revamped site You click around and can hardly believe how gorgeous and rich it is

Interested in building a solid cadre of lifetime customers If so, make sure you start with a clear understanding of the dynamics of a marketing funnel

“It’s the economy” Are you putting up with a drop in revenues because of the economic downturn

Yes, we’re in a recession But people and companies have not locked up their wallets completely

Look around you and notice that people are still spending Your Job One in a down economy is to make sure they spend with you

Down, but not out That’s how you should think of today’s economy

Recession Hah

Are you walking around with gloom and doom in your head If so, put all the recession talk aside and take a walk down Main Street

The most successful information products offer a perfect combination of profitability and perceived value Recently I realized that the crown belongs to a type of course only a few information marketers offer – what I’ve dubbed the “semi-live” course

The other day after listening to a recorded teleseminar, I was ready to buy I typed the URL given in the audio file I was listening to, read the copy describing the product being promoted and decided the price was more than reasonable

When you have a new product or an upcoming event, a free preview teleseminar can do a great job of drumming up excitement about it In one scenario, you announce a teleseminar session about the topic to loyal fans and followers, they sign up for the call to hear your wisdom on the subject, then they buy because they want to learn more

Recording an interviewing an expert on a topic that has value for a group of listeners is one of the quickest and easiest ways to create a saleable product This sort of teleseminar can also help drum up interest in an upcoming event as a free preview call

With teleseminars, teleclasses and teleconferences increasingly popular, newcomers to this remote learning format make numerous mistakes that mar their prospects for making money from the telephone sessions Attention to detail is essential if you are to foster a quality listening experience and end up with a recording people can confortably listen to and learn from

When you're hunting online for a roofer, bicycle repair shop or optometrist, one of the first screening criteria you use when looking at web sites is "Are they nearby" You want that question answered in the first five seconds after landing on a company's site

A lot of my clients shrink from using hype in their marketing messages Hype is a style of overexcited, exaggerated writing that can fire up the eager reader, but at the cost of trust or credibility in the eyes of someone who is temperamentally or professionally skeptical

Too bad you couldn't hear my exasperation when I read the following by a veteran Internet marketer: "You should convey your information in the least amount of space through the medium most of us respond to best: video Everyone naturally gravitates toward video

Business owners and marketing directors hire marketing consultants, publicists and copywriters either because they don’t know how to attract new customers or because they don’t have time to do the work It’s essential to keep this in mind in dealing with new clients to avoid getting started on the wrong foot or worse, sabotaging the relationship

The old "billboard in the basement" dilemma continues to dog many individuals and organizations: Put up a web site with great content and appealing offers, and you still have to work hard at getting visitors to come have a look If you have an archive of articles, though, you can quickly and easily solve this dilemma

Work smarter, not harder, by making small but significant shifts in the way you do business Simple adjustments, clearheaded analysis and two minutes here and there may be all it takes to boost your bottom line

I’m all in favor of researching a niche and using what you find out to intelligently select a client niche However, if you sell time-intensive services or complex, high-priced products, research could cause you to overlook a perfectly viable niche

I read once that something like 30 percent of all drinkable water gets wasted on the way to the consumer by leaky pipes Likewise, your business may be letting potential revenue drip away, to be lost forever, all over the place

Conventional wisdom has it that there are only three ways to grow your business: find new customers, increase the amount of each sale to existing customers or get customers to buy more frequently But I've seen business owners go blank when presented with those three options