Gary San
Gary San is a best practices activist and advocate for Benchmark Email ( http://www.benchmarkemail.com/email-marketing.aspx ), a leading Web and permission-based email marketing service.
Articles by this Author
Email marketing is a powerful technology that can bring in sales and improve your online presence Unfortunately, it also leaves lots of room for abuse
Email marketing is comprised of two major parts: the email itself and the email marketing list (also known as the contact list) This list is the very core of every email marketing campaign, as well as the reason why you are email marketing at all
Whether you’re brand new to email marketing or an old hand at it, you probably will, at some point, run out of ideas for email campaigns After churning out one permission email campaign a week, month or even quarter, it’s totally normal to feel a little empty of ideas once in a while
From food chain owners to shoe suppliers, garment manufacturers to builders, pharmacists to realtors, who doesn’t need to market one’s business And, when it comes to marketing, using email newsletters is a sure bet to reach prospects without too much money or hassle