When entrepreneurs get busy, they often feel overwhelmed by time pressures. With a few copywriting techniques, your website can help you deliver quality service and let you have a life, too.

Articles, web pages and ezines are supposed to attract clients. So why do some of them inadvertently insult our readers and drive them away? Here are some tips to spot the warning signs.

Website makeovers usually begin with a focus on design. That leaves you with a professional-looking website that won't attract clients. In fact, an over-designed site may turn away visitors. Here's what to do instead.

To get more clients online, your website needs to showcase your unique talents and expertise. But how can you promote yourself without coming across as boasting? Here are 7 tips to answer this question.

You've heard long copy works in your market, but you're afraid you'll bore your website visitors. Here's how to keep them hooked from the first opening to the last line.

Do you really want to attract more clients through your website? Wonder how to communicate your unique talents and skills without bragging? The answer lies in tellling stories of your own success.

Are you working with a copywriter to help you attract clients and increase revenue from your online business? Read on to find out how to work with a copywriter to get the most out of this relationship for your internet business.

Do you attract lots of traffic without enjoying the rewards? Test your website to see if you've made these 5 mistakes in online copywriting.

Independent professionals want their clients to feel comfortable. But when your planning your website, you have to be careful not to make your Internet home too cozy.

If you're just getting started on the Internet, you don't need to hunt around for a webmaster to design a site. Instead you can begin with a blog - and enjoy all the advantages of a website as your business grows.

Profitable niches tend to fit one of two categories: "desperate buyers" and the "just one more." Here's how to tell the difference (and avoid one niche type that rarely succeeds online).

Right after deciding, "I need a website," clients often say, "I need a web designer!" Actually, before even whispering the 2 little words "web design," you need to answer these five questions. The answers will change the way you relate to your web designer (and maybe you will realize you don't need one).

You've got a terrific offer and you can back up every single promise. Your offer is truly unique. But it's so special that nobody will believe you. Copywriting rides to the rescue with these 5 techniques.

One sign that a website needs a makeover: you're beginning to talk about it the way frustrated parents discuss their spoiled child. A website should be your hard-working marketing partner, helping you make money faster and with less effort. If yours isn't doing that, maybe you've let it become a little spoiled.

Many independent professionals realize they need a website to grow their businesses. But they don't have time for a humongous website construction project and they don't want to drop thousands of dollars on design -- especially if they're not sure there's a market out there. Here's an easy way to piggy-back on your profile pages and get an website without a website.

Website marketing means realizing that "brag" is not a 4-letter word. If you're a professional who seeks more clients, your copywriting needs to claim your bragging rights. When you use these 5 strategies you get results without crossing the line into boasting.

To get results from your business blog, you need to write 3 to 5 posts a week. Before you feel overwhelmed, here are 3 quick and easy ways to write blog posts that gain attention.

Visitors to your website often arrive with a mindset of, "I can't afford this service." You can meet and beat price resistance with creative copywriting strategies to convert these reluctant prospects to enthusiastic buyers.

You've probably learned the copywriting basics. You create bullets with features and benefits. But if website visitors click away without buying, it's time to ask, "Where's the beef?"

Some copywriters say "because" is the most powerful word in their copywriting arsenal. This article demonstrates 3 ways to harness the "because" power and rev up your results.

It's easy to tell when your web design isn't working: you get an ugly unreadable mess. It's harder to tell when your copy is killing your business. Here are 10 signs no serious business owner can afford to ignore.

Copy and cats have more in common than you might think. Ten ways my copywriting improved when I paid attention to my cats.

Your website has a not-so-secret mission: get more clients and increase sales with less effort. Professionals who want to be "nice" often interfere with this mission...and wonder why sales are slow.

You put up a beautiful website - and nothing is happening: no clients, no revenue, no sign-ups. Here are 7 strategies to jump-start your stalled website and begin attracting all the clients you need.

Professionals often offer freebies: sample sessions, get-acquainted calls, bonus gifts, introductory and CDs. These offers can be a rewarding investment of your time or a wasteful drain on your energies. This article helps you understand 3 of the most common freebie mistakes.