50% of all businesses fail within the first few years of their existence, a common source of failure is their lack of effective marketing If your marketing materials fail to grab attention, success will become less achievable than it has to be

Good marketing is like good gift wrapping While it does not change the quality of the products and services you are providing, it highly impacts the overall impression of the person receiving them and increases the probability of maintaining your relationship in good terms, which in the world of business further translates into a higher number of sales and referrals

Even though a book should not be judged by its cover, your website is in many cases your first introduction to your customers, and when selling products or services online, it can also be the only contact they will ever have with your company Your website is a key factor based on which consumers can decide whether or not to return to your company’s services, whether or not to recommend your company to a friend, and even whether or not to make a purchase immediately, postpone it, or in the worst case, buy from your competitors

‘Google’ is now a word in dictionaries and Yellow Pages can be accessed on the Internet In this context, no matter if you are a business conducting all your operations online or a company that sells its products through its own store, you still want to have a good online presence so that you introduce yourself properly in front of current and potential customers, suppliers, retailers, associations and other entities that might become part of your organization’s stakeholders

Marketing plans are extremely important for both organizing the internal activity of an organization and for representing it in front of external representatives such as investors Marketing plans can facilitate the understanding of a company’s approach of the market, customers, and competitors

While there is a long tradition of Harley Davidson fans tattooing their favorite brand’s logo, more recent popular brand tattoos include names such as Nike, Coca-Cola, and even Disney For years, it was believed that Harley Davidson’s popularity as a brand tattoo comes from its target market coinciding with the target market of tattoo products

When talking about a marketing plan many people and organizations as well tend to focus on the physical document and forget about the efforts that stood behind its creation and those efforts that are put afterwards in its implementation The marketing plan is just the result of hours of research, planning, and forecasting work

While marketing industry is often labeled as glamorous, marketing people always expected to be creative, and marketing companies’ role usually reduced to that of advertising companies, it is becoming more and more apparent that marketing providers outgrow these stereotypes - that their activity relies on numbers and statistical analyses as much as it relies on talent and creativity, that their practice is science and art in the same time, that their result are seen in consumers’ attitudes towards brands as much as in consumers’ shopping cart

Good business marketing is like the global positioning system (GPS) Any organization operating in the world of business-to-business (B2B) transactions experiences the increased pressure in securing sales in B2B commerce as compared to securing sales in business-to-consumer (B2C) commerce

Designing logos, promotional materials such as brochures or letters, and even designing the website for a company are important in improving a company’s sales but what a company actually needs in order to boost its sales is to develop a corporate identity that will differentiate it from its competitors, allow it to have a strong positioning in the minds of the target audience, and increase its market share

“To be or not to be” is NOT the question anymore There was a time when being online meant a lot

The Internet is the fastest growing marketplace in the history of humanity Startups and established businesses are making the Internet part of their overall strategy

Most businesses struggle to differentiate themselves for the competition Why not use your website to stand out

Getting married is without a doubt one of the most important events in your life For most people out there, getting married is once in a lifetime event and thus it needs to be organized perfectly for success

Why do I need SEO With over 100 million domains registered the Internet has become a crowded place

The secret ingredient to successful e-mail marketing is a high delivery rate Businesses that understand and manage their bulk e-mail campaigns will enjoy a higher than average delivery rate

#3 Stay off of e-mail blacklists Keep in mind that being blacklisted doesn’t necessarily mean that your company has committed an illegal act

As budgets are drying up entrepreneurs are turning, yet again, to technology, social media comes to the rescue Words such as YouTube, Facebook, and LinkedIn would have been considered typos not too recently have become part of our corporate success dictionary

Ramp up your marketing Companies ranging small and large are increasingly turning to outside blogs, viral videos and websites such as Facebook, Twitter, FriendFeed and Digg -- and their tens of millions of users -- to reach consumers Instead of cringing at the idea of relinquishing control to social media outlets, smart executives realize that there is more benefit in joining the conversation than fighting it

Even though links are considered among the most important factors of achieving desirable search engine rankings, most business owners fail to understand their significance Links to websites are what doors are to retail stores, without links search engines will place little value on your website