How to apply the SEO content cycle to the promotion of a law firm web site to build the firm's online brand, improve its search engine rankings, and drive traffic to its web site.

Squidoo can add some real power to a law firm internet marketing campaign. This article provides seven strategies to make the best use of Squidoo lenses set up to promote your firm.

This article discusses a technique for improving search engine rankings by bouncing Google PageRank between your web site and a Squidoo lens.

Link building is difficult but necessary. If you are serious about improving your search engine rankings, the seven strategies in this article guarantee results.

Combining direct marketing strategies with the advantages the Web offers makes it much easier for business owners to write compelling, profitable copy. Here is a quick primer on how the two fields merge.

Use negative keywords to focus your pay per click campaigns and turn them into laser guided missiles. They allow you to to greatly increase the quality of the traffic your site receives.

SERP ads and content network ads are two very different things that advertisers often confuse. There are times when one may be a better option than the other.

RSS is a technology that can help you quickly spread your original content across the Web and generate lots of new links back to your site. You should use it to stream your content to other sites as well as to stream content from other publishers to your site.

Sometimes there is just no way to turn a profit from the initial sales generated by your keywords. However, with the right strategy, even losing keywords can become profitable.

Google is pushing harder and harder into the content arena, as evidenced by its recent business activities and changes to the AdWords interface, making it easier and more effective to begin advertising on Google's content network.

Every season brings a new crop of electronic gadgets and widgets of all sorts. Some of the hottest new electronic gadgets discussed in this article are not yet available in stores in the United States, but with the Internet, one can get a jump on learning about them and purchasing some of them. These gadgets cover a wide range of prices from very affordable to high end.

Online video is exploding. Here are six hot tips for getting started using video to promote your business.

Content creation and distribution can help you achieve several important goals related to your search engine optimization campaign.

There are some important lessons to be learned from the presidential primaries that relate directly to search engine marketing.

When fighting for search engine visibility against larger and better-financed competitors, remember to think like a coal miner. Mine for nuggets.

SEO is a confusing service to purchase. Ask these seven questions to any SEO firm you are considering hiring and you will have a much better idea of the firm's qualifications as well as what you are really paying for.

You need to pay close attention to what your Web site statistics are telling you. There are pieces to a story buried in your data.

RSS is a file format that allows for the streaming of text Web content. It has two primary marketing uses, and you should probably make use of both to some degree in your web site marketing campaigns.

Here is a six minute interview that will help you determine if the person or company you are considering hiring to manage pay per click for your web site really knows what they are doing.

These days it seems like anyone on the periphery of Internet marketing claims to offer search engine marketing services. But do they really know what they are doing?

There is a trend in the search engine marketing industry toward account automation achieved via automated bid management tools supplied by the search engines. Here is an introduction to Yahoo!'s automation options.

For most of the major search engine marketing platforms, there are two different places to run ads: on search engine results pages (SERPs) and on content pages. This article explains the difference and gives advice on when you should use one or the other.

Google's preferred cost bidding option can protect you from overpaying by taking the guesswork out of bidding. Here is a summary of what it is and how to use it.

If you had eight hours and $100 per month to spend on the promotion of your web site, what would you do? Here is a strategy that will work in that situation.

Targeting can help make your pay per click campaigns much more effective. Although it takes some time generate and analyze the data you need, it is an important part of the process of maximizing your paid search return on investment.