Search engines change their ranking algorithms from time to time A page in your Web site that earned a top ranking last week might drop in the rankings a few months later

If, as a Internet marketer, you expect to survive and be found, you need to learn how to: 1) place your pages in the high-traffic core, and 2) achieve a high ranking in the major search engines Otherwise, your sites will be like little islands in the sea: remote, inaccessible, and forgotten

It used to be that every search engine had a submission page (an "Add URL" interface) and all a Webmaster needed to do was to visit each search engine, find the link to the submission page, enter their Web site's URL, and be done with the process The search engines, however, responding to the many people who abused their submission interface, found it necessary to set undisclosed submission limits, watch the identities of the submitters, block many submitters, and even ban Web sites that submitted too frequently or too aggressively

There are many places in your HTML you can include keywords, but the Titles and descriptions are arguably the most important elements of your Web site These places are not the most important in terms of their ability to improve rankings in the search engines, or in terms of the search engines algorithm, but are most important in terms of their ability to compel someone to visit your Web site

There are so many issues to consider when selecting a domain name Most companies are not aware of all of these, and they choose poorly

Your Page Rank does not directly influence your ranking in the search engines, but it does indirectly influence your ranking in many ways What is a Page Rank

Do you start with one of your targeted keywords when constructing your Web site's title, or is it the third or fourth word of the site's title In many ways, the Title tag has replaced the keyword META tag, and many people would argue that this has effectively become the keyword META tag

If you want to get a high ranking in Google, you must know how to properly optimize your Web pages Follow the steps below to to obtain the best possible ranking in Google and the other major search engines

The Internet is more than just a massive network of computers It is a revolution in communication

You should recognize that just because something can be done, doesn't mean it should be done The Internet is a new medium

You will rarely want to target a single keyword Why

There can be any number of reasons why you would build an informational page, but most often it is due to some problematic site design issue that prevents the "actual pages" of a Web site from being indexed or attaining a high ranking in a major search engine You can't always trash a Web page and start over

After you have spent hours of your time creating a home page, it is certainly disheartening when no one visits your site, or the traffic is so minimal that it might as well be nonexistent At this point you probably give up and decide to either build another website around a different target market or just lose all hope and quit

Intentionally launching a Web site that can't be found by any of the major search engines could hardly be the goal of any Web site owner That would be akin to opening a mail-order business and not sending out a catalog, or opening a store and not publishing your phone number or address