If you are the VP of Marketing, the Director of Marketing, or the marketing manager for a large franchise organization, let me just say that I know your pain From my experience working with franchisor organizations, the biggest potential source of pain for internal marketing gurus like you also happens to be potentially your biggest leverage point for improving sales: the relationships you have with your franchisees

For most dentists, developing a marketing plan is one of those tasks they continually keep on the back burner Most dentists are concerned they do not have a large enough marketing budget or are concerned that they lack the required marketing knowledge to create a solid plan

Hair and beauty salon owners who want to grow their businesses know that having a strong business plan is a first step toward their goals And, any good business plan incorporates a marketing and advertising strategy that is specifically designed to attract new customers

If you are like most franchisors, you continually face the same challenge: how to grow your business in a competitive marketplace The primary leverage points franchisors have to grow their companies are twofold: add more franchisees to their networks and ensure the ongoing success of those franchisees once they have been added