Mark Kimathi
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Articles by this Author
What Tagging Is and Why It Matters
- By Mark Kimathi
- Published August 17, 2008
- Internet Marketing
- Unrated
The superiority of classical taxonomies like the Dewey Decimal is being rivaled by "Tagging". The Dewey Decimal groups the worlds' information in to ten major categories. If you have used a library you may be aware of numbers used on the spine of books.
Conversion Starts by Prospecting
- By Mark Kimathi
- Published August 6, 2008
- Affiliate Programs
- Unrated
Any good business plan starts with an accurate identification of its market.
Why CMS Is Just Becoming Popular
- By Mark Kimathi
- Published July 19, 2008
- Search Engine Marketing
- Unrated
For the longest time, CMSs have not been SE friendly. This means, if you were to use a CMS and your competitor used the plain old HTML pages, they would out-rank you in SEs every time.
What Is Page Rank
- By Mark Kimathi
- Published July 18, 2008
- Search Engine Marketing
- Unrated
High rankings in natural listing of Search Engines a (SE) is one of the most coveted positions for the popular keywords.
What Is Latent Semantic Indexing?
- By Mark Kimathi
- Published July 17, 2008
- Search Engine Marketing
- Unrated
Have you ever wondered how Search Engines (SE) know which pages to give you when you do a search?
What Is A Web CMS?
- By Mark Kimathi
- Published July 16, 2008
- Search Engine Optimization
- Unrated
A web CMS is a server-side software used to manage, control and effectively develop your website.
How Yo Use CMS To Boost SE Relevance
- By Mark Kimathi
- Published July 15, 2008
- Search Engine Optimization
- Unrated
In trying to create a much easier back end solution, CMS's knowingly or unknowingly stumbled on probably the panacea to "all the free traffic you can get" with SEs
Three Stages Of Website Management
- By Mark Kimathi
- Published July 14, 2008
- Internet Marketing
- Unrated
Managing an internet business website basically consist of three main function.
The Sale Is In The Consequence
- By Mark Kimathi
- Published July 13, 2008
- Converting Traffic
- Unrated
Among the main challenges of selling online is the fact that there is no face to face interaction.
The Other Side Of Pay Per Click
- By Mark Kimathi
- Published July 12, 2008
- Pay Per Click
- Unrated
There is a group of internet businesses tapping into the PPC market, only this time they are earning money instead of spending it.
The Basics of Web Conversions
- By Mark Kimathi
- Published July 10, 2008
- Converting Traffic
- Unrated
Just like the offline world, one should never confuse marketing for sales. Online, the disparity between the two is quickly brought to notice when stats in the log-file show numerous visits with no sales made.
Solving The Problem Of Siloing A Website
- By Mark Kimathi
- Published July 9, 2008
- Search Engine Optimization
- Unrated
You could structure your website with the best of siloing CMS (Content Management System) and still not get the high SE Ranking Position anticipated.
Short vs Long Articles For Marketing
- By Mark Kimathi
- Published July 8, 2008
- Internet Marketing
- Unrated
There has been a persistent squabble over whether one should use short or long articles online.
RSS Improves Email Marketing
- By Mark Kimathi
- Published July 7, 2008
- Internet Marketing
- Unrated
Unlike email where the internet business has to "push" content by sending emails to the subscribers, RSS is a "pull" technology.
Page Rank And Search Engine Ranking
- By Mark Kimathi
- Published July 5, 2008
- Search Engine Marketing
- Unrated
Page Rank (PR) is a Google generated indicator, a number between 1 and 10, which shows how popular a webpage is; with 10 as extremely popular. Somehow PR's measure of popularity has been wrongly interpreted as an absolute measure for Search Engine Ranking Positions (SERPs). However a high PR will not necessarily equal a high SERPs for your keywords.
Why Online Sales Are Emotional
- By Mark Kimathi
- Published July 4, 2008
- Sales
- Unrated
The differences in media may introduce challenges in the process of selling from a website.
Online Prospecting Depends On Keywords
- By Mark Kimathi
- Published July 3, 2008
- Unrated
"Sell the sizzle not the steak" is an adage common among sales people and marketers.
Niche Marketing Is About Less Traffic More Business
- By Mark Kimathi
- Published July 3, 2008
- Unrated
Imagine two shops that receives 100 customer each every day. Of these hundred customers 40 always find and buy what they need in each of these two shop.
Features That Mark Internet's Next Generation
- By Mark Kimathi
- Published July 2, 2008
- Unrated
The term Web 2.0 has often been credited to O'Reilly, a media company that publishes both books and websites on different subjects of computer technology.
How To Increase Your Revenues More Effectively
- By Mark Kimathi
- Published July 1, 2008
- Unrated
We have seen that you can increase your revenue by increasing your traffic, merchandising and improving your C.R (Conversion Rate).
The Unfair Edge of CMS
- By Mark Kimathi
- Published June 30, 2008
- Unrated
As Content Management Systems (CMS) developed to be more effective for internet businesses, they stumbled on a strategic advantage.
How To Use Search Engine Synonyms To Your Advantage
- By Mark Kimathi
- Published June 30, 2008
- Unrated
Lately webmasters have noticed that some pages are appearing very high in Google SERP (Search Engine Ranking Pages) without even a single presence of the search term; albeit topically succinct.
How To Take Advantage Of Web 2.0
- By Mark Kimathi
- Published June 29, 2008
- Unrated
This technique of recommending is well put to use by the Web 2.0 ready Amazon among other savvy internet businesses.
How To Organize Your WebPages
- By Mark Kimathi
- Published June 28, 2008
- Unrated
Your website is like the supermarket floor space. Your different pages like products on the shelves and the linking structure is like the aisles.
How To Increase Web Revenues
- By Mark Kimathi
- Published June 27, 2008
- Unrated
Last week we looked at Adsense etal that have proven to be both powerful and effective revenue streams as a compliment to your primary offer.


