Dakota Bressler
Dakota Bressler writes for the Search Engine Marketing and Optimization Specialist for .COM Marketing; an Orlando internet marketing and Orlando web design firm that specializes in helping clients successfully market their websites through targeted SEO, optimized web content and optimized press releases.
Articles by this Author
Using Tracking And Measuring To Increase Online Marketing Return On Investment
- By Dakota Bressler
- Published September 26, 2008
- Internet Marketing
- Unrated
This article details the importance of analyzing online marketing campaigns. By using tracking and measuring, an online marketing services company can maximize the return on investment.
What is the Difference Between Pay Per Click Traffic and Organic Traffic?
- By Dakota Bressler
- Published September 7, 2008
- Internet Marketing
- Unrated
The core difference between Pay-Per-Click traffic and organic traffic is the cost incurred by the advertisers. With a Pay-Per-Click program, the advertiser has to pay each time a user clicks on the Pay-Per-Click advertisement, whereas with organic traffic, all leads and clicks that are generated are free.