The conventional methods to bring subscribers to your newsletter are not that effective these days. So using new methods like using Web 2.0 to gather subscribers and giving valuable information is effective.

Providing a newsletter for your opt-in list subscribers provides many benefits in terms of driving traffic into your site as well as boosting the sales and profits of your site and company. This is a marketing ploy that will not hugely dent your marketing budget and will not also require many man-hours in developing this project.